BOTOX® Cosmetic: It’s for Everyone, and Now Is the Time

Woman smiling and touching face


BOTOX® Cosmetic is clearly the most popular aesthetic treatment in the world, yet we still hear from patients who are hesitant to get BOTOX injections at our Idaho Falls practice. Some are afraid the injections will be painful or uncomfortable. Others worry about getting results that will make them look “frozen” or unnatural.

Those concerns often stem from hearing stories about someone who went to an unqualified injector. At our practice, expert injector Nancy Olson completes BOTOX treatments quickly with virtually no discomfort, and gets natural-looking results that meet and exceed her patients’ expectations. Earlier this year, we even posted on our Facebook page a live video showing Nancy performing a BOTOX treatment for a member of our staff.

There’s also a misconception that BOTOX is only for middle-aged women who want to reduce wrinkles. Those patients still make up the largest BOTOX population, but you might be surprised at who else we see coming to our offices in Idaho and near Jackson Hole, Wyoming, for the popular treatments:

Men: Male patients are especially fond of nonsurgical cosmetic treatments such as BOTOX, because there is little or no downtime involved and they rarely get questioned about whether they’ve been to a plastic surgeon. Most plastic surgery practices around the nation are seeing an influx of men interested in BOTOX injections — in fact, someone coined the phrase “Brotox” to reflect its popularity among guys.

Younger patients: We’re seeing an increasing number of women in their 20s and early 30s coming in for BOTOX. They’re more interested in postponing the development of wrinkles, rather than treating existing wrinkles. Yes, BOTOX can help delay the onset of wrinkles for many people. That’s because it temporarily prevents the small facial muscles around the eyes and in the forehead from contracting. Those repeated contractions are one of the ways wrinkles develop. (Sun exposure and the natural aging process also cause wrinkles.)

Of course, women between the ages of 35 and 50 still represent the majority of BOTOX patients. And we tend to see even more of these patients now, as fall is a popular time to get aesthetic treatments such as anti-wrinkle injections. After a summer of travel and time spent outside by the pool or at the lake, BOTOX combined with dermal fillers can provide the refreshed appearance many of our patients want as the kids head back to school.

Have you been thinking about getting BOTOX? The best way to find out if it’s right for you is to schedule a consultation with an experienced, skilled injector.

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